Beloved intellectual properties Superman, Wonder Woman, The Flash, and Cyborg have contracted to appear in a commercial promoting Craftsman tools. Forbes has the story:
Fans who attend the sold out New York Comic-Con (NYCC) October 11-14 at the Javitz Center will see the first-ever print comic book crossover between DC Entertainment and Craftsman — “Craftsman Bolt-On System Saves the Justice League.” The story involves major super heroes like Wonder Woman, Batman, Superman and The Flash. Of course, this being a digital world, anyone can view or download the comic online at www.CraftsmanComic.com beginning October 1.As of today, September 27th, if you visit the website referenced above, you will be greeted by this image:
That "click here" leads to the website for ePrize, which is a social, mobile and web marketing company. I'm not sure, but isn't ePrize a subsidiary of LexCorp?
You can read the rest here, if you want.